One of my monthly responsibilities as the graphic designer at XSport Fitness is to create the monthly "sportpage" or retail / spa promotional pieces. In November of 2019 we decided to do a "12 Days of Fitmas theme"
Below is the generic poster that was posted in all XSport gyms.
An additional piece we did this month was a sales brochure featuring all of the sales that were running that month.
This first group of retail signs are the signs posted internally throughout the gym floors, restrooms and locker rooms that showcase the retail products (supplements, apparel, etc.) and the deals we offer at the time.
Along with the signs, I create shelf-talkers to go along with the supplemental deals. These hang below the products featured on the shelves in each gym's retail store. This month I had four of them.
On top of the signs and shelf-talkers, there are also clings I make monthly to stick to the drink coolers. These highlight the products that are held in the refrigerators.
The next set of signs are from the spa and tanning portion of the monthly sportpage. These are hung throughout the gyms, locker rooms and restrooms as well as each gyms spa and recovery centers.
